Peak Performance Sports is a new sporting goods store focused on providing
affordable athletic equipment to young athletes, primarily aged 14 to 24.
While the market is dominated by a few large corporations like Nike, Adidas,
and Under Armour, these companies often overlook the need for affordable,
high-quality, gently used sporting goods. By offering both brand-new and
gently used gear, Peak Performance Sports will fill this gap, providing
cost-effective options while promoting sustainability. The store's mission is
to create a space where young athletes can access both brand-new and gently
used sporting goods, fostering a culture of sustainability and making
athletic gear more accessible for everyone. The vision is to become the
leading provider of affordable, eco-friendly athletic products while
nurturing a loyal customer base through community engagement and an
exceptional shopping experience.
The core customer base for Peak Performance Sports consists of young athletes
aged 14 to 24, who are passionate about sports but often struggle to afford
the expensive gear from big brands. These young individuals are frequent
participants in sports such as soccer, football, and basketball, and are
often in need of new equipment due to growth or wear and tear. By targeting
this demographic, the store can address a critical pain point in the market
high prices while offering sustainable alternatives. The primary issue the
store seeks to address is the high cost of sporting goods, especially for
young athletes who are in need of frequent gear replacements. Major brands
dominate the market but fail to offer affordable options, particularly when
it comes to used products. Parents and young athletes alike often find
themselves having to choose between purchasing expensive new items or going
without. Peak Performance Sports offers a solution by providing a variety of
affordable, gently used sporting goods, as well as the opportunity for
customers to sell or trade their used items for cash or store credit.
At Peak Performance Sports, the store will source gently used equipment by
purchasing items directly from customers, ensuring they are in good condition
before offering them for sale. In addition to this, the store will stock
brand-new gear from reputable manufacturers. The marketing strategy will
leverage social media platforms such as Instagram and TikTok, which are
particularly effective for reaching the target market. Influencers and
user-generated content will be used to highlight the sustainability aspect of
the business, as well as the affordability and quality of the products.
Strategic partnerships will be formed with local schools, sports teams, and
gyms to strengthen community ties and drive brand loyalty. In the first year,
Peak Performance Sports aims to build a loyal customer base, achieve
profitability, and establish itself as a leading provider of both new and
used sporting goods. The business will stand out in a competitive market by
emphasizing affordability, sustainability, and community engagement. The
store expects that by offering products at a range of price points, customers
will feel more empowered to make purchases without financial strain.
Peak Performance Sports offers a unique and innovative solution to the
challenges faced by young athletes who need affordable, high-quality gear. By
combining new and gently used products with a strong community presence, Peak
Performance Sports has the potential to succeed in a market dominated by
larger companies. To make this vision a reality, the business is seeking an
initial investment of $50,000 to cover startup costs, including inventory,
store setup, marketing, and operations. With a solid strategy in place, Peak
Performance Sports is poised for success and long-term sustainability in the
sporting goods market.
Email: larry.montgomery@lindsey.edu
Project Owner
Larry Montgomery