Maplewood Residential Development is a mission driven startup focused on
solving one of Appalachia’s most urgent problems, which is the lack of
affordable, spacious housing for working families. In many rural counties
throughout the Appalachian region, traditional site-built homes are simply
out of financial reach for most residents. High construction costs, limited
financing options, and outdated inventory have created systemic barriers to
homeownership. Maplewood seeks to break those barriers by delivering modern,
high quality manufactured and modular homes at a fraction of the traditional
cost.
Our housing model is built around one core principle, to deliver more
space and value per dollar. While site built homes in Kentucky average around
$160 per square foot, our homes are designed and delivered for under $100 per
square foot, including setup, land prep, permits, and basic infrastructure.
This allows us to offer a 2,000-square-foot home for less than $200,000,
compared to the regional average of $320,000 for a similar-sized home. This
$120,000 difference is transformative for Appalachian families, many of whom
earn less than the national median income. Each Maplewood home will feature
five bedrooms, three bathrooms, spacious living areas, and front and back
wooden decks. With 2,001 square feet of interior space, these homes are
specifically designed to meet the needs of growing families. Our properties
are not only affordable, but also thoughtfully constructed to provide
comfort, livability, and long-term stability. Our target market includes
families across Eastern Kentucky and other underserved Appalachian counties
who need space, reliability, and affordability. These are regions where
nearly 2.5 million residents live in rural, non-metropolitan areas. Many of
these individuals face persistent challenges when it comes to securing a
mortgage or finding a home that meets both their spatial and financial needs.
Our model is tailored to directly serve that population. We anticipate
selling these homes for approximately $180,000 to $190,000, creating a profit
margin between 30 and 35 percent. Our value proposition is straightforward,
we offer nearly identical square footage to high-end homes at a cost that
aligns with Appalachian wages. In one example, our all-in development cost of
$140,000 would result in a projected profit of $45,000 per home, while still
remaining below local average listing prices by nearly $70 per square foot.
As the team leader, I bring a unique blend of practical experience and
academic training. I am a licensed real estate sales agent and have worked in
real estate marketing for the past three years, contributing to over $60
million in closed residential and commercial sales. I am currently completing
undergrad at the University of the Cumberlands and hold certificates in
Market Research (UC Davis) and Project Management (University of Colorado
Boulder). These qualifications enable me to lead this project from both a
business and operational perspective. Initial startup funds will be secured
through an SBA loan or private lender, supplemented by personal investment.
The estimated loan amount needed to launch is $120,000. Construction
timelines are streamlined and target a 90-day turnaround from land prep to
listing. I am proud to lead this effort and ready to make a lasting impact
across Appalachia. Thank you for your consideration, and I am incredibly
excited about the chance to participate!
Email: treyajackson3@gmail.com
Project Owner
Trey Jackson