Over the past few years, I have been immersed in the world of social media and more specifically, short-form content and personal branding. I began in May of 2020, starting a TikTok theme page in hopes of growing a following and marketing my clothing brand I had at the time too that following. I focused on growing that page for about a year and a half and was able to grow it to over 500,000 followers.
I eventually closed the clothing brand down and started a content agency where my team and I would completely take over the editing and social media management side of things for our clients. Between my clients' pages as well as my own, I have been able to generate over 100 million views and hundreds of thousands of followers across social media. I ran the agency for about a year until I wanted to make a transition to coaching/consulting.
My startup idea is a 12-week 1-on-1 coaching experience where I take my clients through the ins and outs of creating content that is worthy of virality, building a personal brands that attracts clients and people of interest, and scaling their media production. I want my clients to go from not understanding social media or viral content, to becoming masters at generating content that connects and is worthy of millions of views. I will utilize my past knowledge and the framework that I have created in order to effectively teach them how to do this. I want to create an offer so good, anyone would want to take advantage of it. This offer should have some sort of guarantee on my end, that would make it a complete no brainer to anyone wanting to master social media. I plan on marketing this offer through my own personal brand (proof of concept) and funnel qualified prospects in utilizing some sort of questionnaire or appointment setter.
Email: jbmorrill70@gmail.com
Project Owner
John Morrill III