What Prlz Extract is- At Prlz Extract, we are an integrated solventless
extract company strategically based in Lexington, Kentucky. Our operational
framework includes securing a producer license in Kentucky, complemented by a
tier 1 cultivation license, enabling us to cultivate cannabis in a dedicated
2,000-square-foot grow room.
Our core ethos revolves around crafting premium-quality products that not
only differentiate us from competitors but also position us as a resilient
brand poised to thrive amidst potential shifts to recreational cannabis
legalization at state and national levels.
Extensive market research, particularly analyzing states like Colorado that
have transitioned from medical to recreational cannabis markets, has informed
our approach. We recognize that strategies emphasizing quantity over quality
or overly specialized product lines prove unsustainable as production meets
demand. Therefore, we are committed to a strategy that prioritizes quality
over quantity and offers a curated selection of top-tier products.
Being an integrated entity empowers us to meticulously source genetics from
reputable breeders across the United States, ensuring the highest quality
starting materials. Controlling cultivation allows us to optimize harvest
timing, a critical factor in product development. Furthermore, it affords us
control over the quantities of each product category produced, starting from
the initial processing of raw materials harvested from our cultivation
operations.
A solventless extract company specializes in cannabis extraction methods that
entirely remove the use of harmful chemicals from the extraction process.
This method preserves the inherent qualities – including taste, aroma, and
psychoactive effects –of the original plant, and is much safer than using
many of the harsh chemical extractions that leave undesired chemical
derivatives in their products.
We prioritize controlling all facets of cultivation to mirror practices found
in high-end agricultural production. This commitment extends to every aspect
of our production process, down to our meticulous filtration of ice water
before each batch. This devotion to quality and standards ensures the purity
of our product and enhances the efficacy of the hash-washing process,
resulting in superior end products that set us apart from competitors.
Our unwavering dedication to excellence not only distinguishes our final
products but also cultivates a reputation for unparalleled quality, thereby
attracting farms and cultivators eager to leverage our processing
capabilities.
Our primary sales channel will be through dispensaries, adhering strictly to
legal regulations. However, to cultivate a vibrant brand presence, we will
leverage social media platforms extensively to engage with consumers, inform
them about our product offerings, and highlight their availability.
Concurrently, we will establish a comprehensive website designed not only to
facilitate product discovery for consumers but also to provide detailed
insights into our extraction process, emphasizing what sets our products
apart as the pinnacle of quality in the market.
Our target market mirrors that of luxury small-batch bourbon or whisky
enthusiasts. As the younger generation matures, antiquated perceptions
surrounding cannabis are dissipating. Similar to states where recreational
cannabis use is legalized, we anticipate a shift in how the average American
curates their 'bar.' Unlike the alcohol industry, which boasts established,
nationally recognized brands, the cannabis market lacks such legacy names.
Furthermore, the presence of competitions like the Cannabis Cups, which
prioritize quality, presents an opportunity to establish one of the first
legacy award-winning cannabis companies focused on quality in the Eastern
United States. This is the distinctive image we seek to cultivate, and
consequently, our ideal customer is someone eager to explore the finest
offerings within the realm of cannabis.
Email: averyhayesnelson@gmail.com
Project Owner
Avery Nelson