Alaar Enterprises is a family operated business based in South Sudan, focusing on addressing the critical need for affordable entertainment and hospitality services in the region. With three key ventures Football Halls, Betting Machines, and Hotel Services, the business delivers tailored services to a growing market in urban and semi-urban areas, including Juba, Bor Town, and Rumbek. These services are designed to meet local demands while creating jobs and contributing to the socio-economic development of South Sudan. Our Football Halls offer affordable live screenings of European soccer leagues, such as the Premier League and Bundesliga, attracting sports enthusiasts from diverse demographics. Betting Machines provide a recreational activity with the potential for monetary rewards, starting at just $2 per game. Our Hotel Services focus on affordability and comfort, with rooms priced under $20 per night, meals available for under $5, and drinks for less than $2.
The ultimate vision of Alaar Enterprises is to transition into real estate development, establishing schools, hospitals, and petrol stations. We envision creating a positive social impact by prioritizing social entrepreneurship, generating employment opportunities, and providing essential services to underserved communities. The company reinvests all earnings into expanding its footprint, ensuring steady growth. This strategy positions Alaar Enterprises as a sustainable and forward-thinking business while staying aligned with our core values of affordability, accessibility, and community upliftment. Our approach includes: Strategic expansions into new towns and markets. Leveraging digital marketing via platforms like Facebook and WhatsApp to engage with our target audience. Adapting pricing strategies based on local market dynamics. This business plan outlines our strategy to scale operations profitably and sustainably while ensuring long-term success.
Email: isaacgarang.duop@lindsey.edu
Project Owner
Isaac Garang