Kentucky Heritage Tours is a travel company focused on offering curated,
all-inclusive tour experiences throughout the state of Kentucky. Our tours
highlight Kentucky’s natural beauty, rich history, and vibrant culture,
providing guests with an immersive and stress-free travel experience. The
company offers personalized tours with a focus on small group sizes, allowing
for genuine interactions with locals and a deeper appreciation of the
Bluegrass State’s landmarks, history, and culture. With a strong commitment
to Southern hospitality, Kentucky Heritage Tours aims to deliver
high-quality, luxury experiences, ensuring that visitors can relax and enjoy
Kentucky’s wonders without the stress of planning.
Mission Statement:
Our mission is to provide tourists with a hassle-free, enriching
experience that highlights Kentucky’s unique landmarks, nature, and culture
while maintaining a focus on personalized service and Southern hospitality.
Through our all-inclusive, guided tours, we aim to introduce visitors to the
very best that Kentucky has to offer; whether that’s the beauty of Red
River Gorge, the rich history of Abraham Lincoln’s legacy, or the
excitement of the Kentucky Derby.
Business Description:
Kentucky Heritage Tours solves the problem of travelers feeling
overwhelmed by the logistics of visiting a new place. Each tour includes
full-service packages, including airport pickups, transportation in a
comfortable charter bus, lodging, meals, and guided experiences, ensuring
that guests can relax and enjoy their time in Kentucky. Tours will be offered
in various packages, ranging from weekend getaways to week-long journeys.
Flexibility will be key, as customers can choose between pre-designed
itineraries or customized experiences. Our tours cover a wide range of areas,
including natural landmarks, historical sites, horse racing culture, bourbon
tasting, and exciting experiences. Each tour is designed to offer something
for everyone, ensuring that every visitor has the opportunity to experience
Kentucky at its best.
Market Analysis:
The target market for Kentucky Heritage Tours includes out-of-state
tourists, aged 30-60, who value convenience, luxury, and local experiences.
These individuals have disposable income and are looking for personalized,
high-quality travel experiences. Our target customers tend to be interested
in history, nature, fine dining, bourbon, and horse racing which are the key
aspects of Kentucky’s appeal.
Kentucky’s tourism industry is growing, with increasing interest in
guided tours and experiences. As a state known for its bourbon, rolling
hills, and historical significance, Kentucky offers a range of opportunities
to tourists, but it often lacks the kind of personalized guided experiences
that Kentucky Heritage Tours will provide. Without prior knowledge, these
places and experiences can be overlooked when planning trips, leading
tourists to miss some of the best Kentucky has to offer. Our business model
targets the growing trend of tours but will expand beyond just single
regions. A competitor, located in the Lexington area, focuses mainly on day
tours of bourbon distilleries, when Kentucky has so much more to experience.
Our ability to provide personalized itineraries that showcase and travel
across the entire state sets us apart from the competition and ensures a
well-rounded experience of the entire state.
Email: taylor.harvey@lindsey.edu
Project Owner
Taylor Harvey