Richard Gersony is CEO of Medmovie, a Lexington, KY company founded in 2000 by Rick and his wife Kim. Medmovie helps people understand complex medical ideas by creating illustration, animation and Apps. Medmovie's custom project audience is both healthcare professionals and patients. Clients include Life Science Corporations, Attorneys, Medical Trade Associations, Government Agencies and other organizations. Medmovie products include: Cardiovascular Video Library (CVL) and the Cardiosmart Explorer iPad App used for teaching patients at the point of care. Rick is also is an environmentalist, artist and father of twins.