Chasing Invasives Clothing" is a visionary startup dedicated to revolutionizing the fashion industry by creating sustainable clothing from invasive plant species, beginning with the processing of raw Kentucky kudzu into quality, breathable, natural garments. Rooted in a desire to foster positive change for both the nearby environment and economy, Chasing Invasives aims to address the issues caused by non-native plant species spreading in Kentucky. Many of these species often directly pose a significant risk to native plant life, wildlife diversity, and nearby farms due to their rapid growth. However, since no capital is needed to grow raw kudzu, and the state and federal government spends millions annually on the removal of invasive species, Chasing Invasives plans to identify key partnerships with organizations to source kudzu and other non-native plant life needed for the clothing production process. Beyond profitability, the company will seek to generate a net positive impact by championing conservation, supporting environmentalism, and boosting the local textile industry.
Inspired by the historical use of kudzu in traditional Japanese attire, the founder sees an opportunity to repurpose it into contemporary fashion. The initial plan is to center our operations on utilizing kudzu harvested during routine cleanup efforts by collaborating with local and state institutions. By working directly with these organizations, Chasing Invasives Clothing can secure a sustainable raw material source, while directly contributing a portion of profits to support these endeavors. In doing so, we aim to alleviate the burden faced by areas struggling with kudzu encroachment, while maximizing the amount of materials which can be processed into new clothing at little cost. Additionally, incorporating wooden buttons made from invasive tree species can further our commitment to support local ecology.
The global sustainable fashion market's exponential growth presents an opportune moment for us to carve out a niche. Although many clothing brands are increasing their sustainability practices, there is little attention directly on creating sustainable fabrics from nuisance or invasive plants. And by intertwining ethical and sustainable practices throughout the supply chain, we can ensure environmental responsibility and fair labor practices. In combination with our plan to aid local ecology groups, we can target environmentally conscious consumers seeking locally sourced and natural clothing.
Recognizing the need for expertise in textile creation, Chasing Invasives Clothing intends to forge partnerships with local clothing experts. Exploring collaborations with potential allies, like the UK Hazel True Haunsz Endowed Fiber Studio, would underscore a strategic approach in gaining essential knowledge. After focusing on kudzu, "Chasing Invasives Clothing" envisions expanding its offerings to utilize other invasive species, solidifying its commitment to environmental stewardship and innovation within the fashion industry, while positively impacting both Kentucky's environment and economy.
Email: brendanbeshock@gmail.com
Project Owner
Brendan Beshock