Adam Martin is an award-winning, multidisciplinary designer and creative director with two decades of experience building brands and digital products in the global sports industry. A Montgomery County native, he earned a design degree from Eastern Kentucky University in 2005 and began his career at legacy sports marketing agency Host Communications.
Soon after, he launched his own digital creative studio, running it for 17 years as a brand and product design consultancy for clients across sports, entertainment, and adjacent industries.
In 2022, he joined Brooklyn-based Overtime Sports, Inc.—a $500M-valued company recognized by Forbes and Fast Company—where he currently leads digital product design and AI exploration across its portfolio of apps, league websites, and fan experiences.
From 2014–2022, Adam ran a side project called Makers of Sport®, a podcast and social media brand featured in Apple Podcasts’ New & Noteworthy, where he interviewed professionals working at the intersection of sport and creativity.
Adam’s commentary has appeared in ADWEEK, adidas’s lifestyle magazine, Front Office Sports, Sports Business Journal, and more. An 8th-generation Kentuckian, he resides near Lexington with his wife, three kids, and Australian Shepherd. In his spare time, he enjoys cooking, listening to podcasts, and watching his kids play sports.
Overtime
Senior Product Design Manager