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In collaboration with: Sales Club & American Marketing Association (AMA), the Elevator Pitch Challenge is a fast-paced, skill-focused competition designed to help students develop real-world persuasion, positioning, and communication abilities.

Unlike traditional startup competitions, this event is open to any type of idea: business, nonprofit, personal brand, campaign, or initiative; making it accessible and valuable for students in sales, marketing, entrepreneurship, consulting, and leadership roles.

 

Event Date: March 4, 2026
 
Time: 6pm
 
Location: Kincaid Auditorium, Gatton College
 

 

This collaboration allows each organization to highlight its core strengths:

  • Sales Club → Persuasion, delivery, and the ask
  • AMA → Audience targeting and value positioning
  • Entrepreneurship Club → Idea clarity and innovation

 

Event Format

  • Makeshift Elevator
  • 60-second pitches
  • No slides or visual aids
  • No Q&A (to maintain pace)
  • Live judging panel (3 judges, mixed across clubs)
  • Rapid scoring after each pitch

 

Judging Criteria (1–5 Scale)

Each pitch will be evaluated on:

Hook- Is there an interesting hook?

Clarity – Is the idea easy to understand?
Value – Does the candidate display value in themselves?
Audience Fit – Is the target audience clear?
Persuasion – Confidence, delivery, and presence
The Ask – Clear, specific call to action

Total: 30 points
Tie-breaker: Persuasion + The Ask

This structure ensures alignment with all three clubs’ core competencies, allowing for fast and fair scoring.

Award Categories

  • 1st prize:  $400 highest overall score by all 3 judges
  • Judge Choice Award: $200 awarded by each judge. Each judge will choose their favorite pitch.
  • All award winner must be in the 2nd round  

No overlapping, 4 unique winners

 

For All Questions, Contact the EClub Officers:

Andrew Jacobs, EClub President: Andrew.Jacobs@uky.edu

Xavier Galan, EClub Vice President: Xavier.Galan@uky.edu